On September 24, 2024, the Coimbatore Cancer Foundation, in collaboration with PSG Institute of Oncology, observed World Rose Day to show solidarity with cancer patients and their families. Special guests Ms. Vaishnavi Naren and Ms. Danalakshmi Govindraj joined esteemed doctors and hospital staff for the event. Roses, affirmation cards, and goody bags were distributed to 110 patients, spreading warmth and encouragement. The initiative also extended to inpatients and staff, fostering a spirit of gratitude and hope.